Planning and Preparing a Pitch (U21: P3, M2)

Learning Outcome 2 (U21): Be able to create a proposal and pitch for an original media product, based on a given brief


Original Presentation

Original Pitch



Feedback Received
  • In order to appeal to my target audience, the price of my magazine needs to be lowered.The online subscriptions also need to be cheaper to entice them to buy it.
  • My fonts need to be shown in the presentation so that they can see what my fonts look like
  • I need to expand slightly on my different target audiences
  • Include my moodboard so that my inspiration is visibly obvious
  • Create a front cover and double page spread
  • Show different competitors and talk about them

Updated Presentation with highlighted changes

 Following on from my feedback, these are the changes I have made.


Potential Client Questions

  1. Why did you choose this genre? i chose this genre because it is popular, as well it opens up to a wide market and target audience, which can give us a boost of becoming a successful magazine. It is also favoured in North London, so will meet the brief.
  2. What were the reasons for your ideas? the reasons for my idea were simple and easy, meaning that more time can be focused on the quality of how it is presented and perceived. 
  3. What do you think will be the most productive marketing method? promotions, will be the most productive since it entices a lot of potential consumers to purchase the magazine, this is ideally going to be the main method that will influence how successful the magazine will be
  4. Could you be descriptive on target audience?i feel that i have been descriptive enough with the target audience, including adding a tertiary target audience, making it more detailed and furthers who and what we are looking for.
  5. How are you going to find unknown developing talent? this will be through advertisement, something simple and won't cost us too much funding, most likely posters, since its is getting it out publicly and hopefully encourage potential unknown talent to come speak for the magazine.
  6. How will you fund the marketing methods? we would have funds already set in place, so this would be what we decided at the beginning, since we decide how much finance would be required for different departments and features for the magazine to work and become successful.
  7. How will this compete with competitors?  we will compete by making sure our magazines USP is of higher quality as well as offers something different, that none of our competitors have thought of,will compete with pricing and making sure we meet out target audiences criteria to make sure everything comes out smoothly and successfully.

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